Modern life demands a well-developed creative sense and good imagination. Moreover, the same requirements hold for activities connected to business. However, while some individuals have no problems with creativity, most people have an analytical approach to work. Therefore, they can find it difficult to use their imaginations for different projects. The only option left in this case is using someone else’s work instead of making up their own. In most cases this process involves online plagiarism.
Online Plagiarism in Business
While everyone is familiar with online plagiarism at school, only some of us know about the cases of plagiarism in business. In fact, the modern campaigns, show business, and manufacturing also have a lot to do with online plagiarism. For instance, recent studies have shown that the cases of online plagiarism in business include:
- Use of pictures:
- On clothing
- In advertisements
- On posters
- In public places
- Use of audio materials:
- In public places
- In video materials
- In other audio materials
- Use of video materials:
- On television
- In public places
- On the Internet
It is needless to say, that 80% of the mentioned uses of materials are in opposition to copyright norms. What is more, 30% of the cases, such as illegal manufacturing of T-shirts with a photo of Jennifer Lopez, are never reported or punished. This fact serves as another proof of online plagiarism as an effective tool of modern business.
Online Plagiarism in Copywriting, that is Creating Web Content
One of the modern applications of online plagiarism is in the creation of website content. Some advertisement campaigns use quotes and ideas without mentioning the name of the author, or giving any other references. In this case, the matter of plagiarism is extremely hard to define, especially if the material used is not famous or very familiar to the public. Therefore, it is not surprising, that during the last 3 years more than two hundred cases of online plagiarism were detected in the written copy. What is more, some copy materials proved to be just a paraphrasing of some other texts, with the same meaning, but in a completely different form.
Example: The instructions for using some gadget is described in its advertising campaign, but most of the nouns and adjectives are substituted with synonyms. In this case, there is only one original text of the instructions, which can be rewritten in a hundred of different ways. Each of these ways will serve as a new advertisement. The source match in this case is minimal, which reduces the possibility of detecting the case of online plagiarism. However, the advertisement is still formed unethically and may cross the line into illegality.
There are thousands of such cases, and, most frustrating, the customers fail to detect them. For instance, the statistics argue that:
- 70% of Internet copywriting is made on the basis of some other material
- 65% of Internet copy materials use quotations and texts, giving no references
- 15% of Internet copywriting authors are ever caught or punished for online plagiarism
- 85% of plagiarized copywriting texts are successful
As it can be seen from the data given below, online plagiarism is often used by modern copywriters. In addition, there is no real punishment or at least no sufficient methods of detection in the matter of online plagiarism. Very often the original texts are on other sites and it is difficult to find out which is the original.
If nowadays the most important spheres of the world economy, such as copywriting and business, are based on online plagiarism, the future of the global society is hard to predict. While we consider something to be original, it often appears to be just another representation of some original material. In fact, the statistical data gives us grounds to think that in 10 years there will be nothing genuinely original on our planet. What is more, everyone is likely to be satisfied with this situation.